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Coffee Club Smartphone App
The Costa Coffee Club app will offer loads of deals and promotions this Christmas through our #MyCostaChristmas campaign. Members of the Coffee Club can upload personalised Christmas selfies to their social media channels through the app, which will come with all sorts of festive filters!
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There will also be a map of the UK in which all Costa stores will appear depending on the location of the user - when the user clicks on the pin it will bring up the list of daily deals and current Christmas offers at that particular store, in which the user will be able to redeem through the app.
The Coffee Club app will also have its own social media feed, which will display any photos posted by users through the app. Members can like, engage and comment on these photos - members who receive the most amount of engagement win offers such as double points, a free Massimo drink from the Christmas range and Costa giftcards to spend in store.
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Throughout the #MyCostaChristmas campaign, there will an addition to the Coffee Club app where users can design their very own Christmas drink. The top three favourite's will be chosen and each will win a £100 gift card for Costa (talk about coffee all year round!), and a trip to the Old Paradise Street Roastery in Lambeth (London) for a coffee tasting session!
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